I couldn't not make a visit. (@ The Museum of Modern Art) on #Yelp http://www.yelp.com.au/biz/the-museum-of-modern-art-new-york-2?pt=check_in&ref=twitter&utm_campaign=CheckIn&utm_medium=twitter&utm_source=ishare&v=4b
Despite the domain, this is the name of the site now.