Design is not magic

I’m fascinated by the “silver bullet” witchcraft attributed to design as a practice. It’s simultaneously covetous and punching down to imagine there is any secret, exclusive of years of dedication, labour and learning.

I also believe that design sprints can appeal to people who are looking for an exciting panacea. Or who want to trade their habitual nostrum for another in order to avoid confronting deeper questions.

"Design Sprints Are Snake Oil"
—Mule Design Studio
by Erika Hall

Originally posted as a tweet