Solving problems

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When I first started working with Ross Floate, he told me he sees the definition of design being the solving of problems. You find a problem and you design something that solves that problem. By extension, if you’re not solving a problem, you are doing something other than designing.

One of the things I’ve always appreciated about Dyson products is their focus on solving problems and this is a great example.

Thanks to Lyndal for bringing this to my attention.