Mr Shorten says he wants to start a "major campaign" to renew the party's "sense of purpose" and has warned the alternative is a party "doomed to see ... its great successes grow dusty in the trophy cabinet of history".

from 'Bill Shorten's push for Labor Party reform on relationship with unions prompts criticism' – ABC news

I think I've recognised a problem in which people are substituting "sense of purpose" for actual purpose.

If an organisation has an actual purpose that is clearly articulated, then it should be easier to make decisions around that.

But a sense of purpose is a cause for debate. It encourages rhetoric because nobody can agree on the specifics of the sense.

A purpose is a reason for being but a mere sense of purpose can be a lie.

By adding the two words "sense of" in front of "purpose", Shorten turned what should have been a call to arms into a weasel word-filled scramble for relevance.

On the same day the Government's chief business advisor is encouraging a $6 copayment for bulk-billed doctor visits, we needed someone to look after those who can't look after themselves.

We need a leader of the people who believes in what he or she is doing.

I miss Paul Keating.