Empathy and reason

In a sense, The Nudge is the antidote to the poisonous attitude that gave rise to Clients from Hell.

via Empathy for The Devil or, why we do The Nudge. – Floate Design Partners.

This is a great piece by my boss to whom I am currently sucking up. It's about why we talk about design to people who aren't other designers.

Read it and then come along tomorrow night.

I'll be hosting a conversation with Sean Hall, General Manager of Brand Marketing at Telstra during which we'll talk about all the colours and why they are.