SxSW FOMO

Today I'll help clients make their businesses a little better. That's what I do for a living. I do it through my knowledge of computer technology, the Internet and the web.

When people ask me what I do for a living I tell them that I make websites. It's a simple answer but it's not the answer I want to give. I want people to understand that I'm passionate about what I do and how I do it. I want them to understand not what I do but why I do it.

This time last year I was in Austin, Texas, for the SxSW Interactive festival. I wish I was there now, but Austin is a long way from St Kilda.

The thing about SxSW is that everybody there already understands. They're doing it for the same reasons and there's an instant kinship. SxSW is as much about learning from other people's experiences and knowledge as it is about just realizing that we're not alone. For five days we share a space where no explanations are needed and that clearly frees us up and gives us the strength to drink like we've just discovered alcohol and eat barbecue until we are more brisket than human.

I'll see the tweets and feel regret at each one.